Gloss.
Before the
Brief.

This one never shipped. It started as an exploration with Zunc Studio — a CGI and campaign studio — and a question: what does L'Oréal look like when no one is asking it to perform? The answer was a lot of time spent on material behaviour. The meniscus of a liquid. The catch light on a cap. The exact weight of a formula that hasn't moved yet.

R&D is where decisions get made before the brief arrives. Nothing here was compressed for a deadline or softened for a client presentation — just the work at the edge of what was possible. The imagery holds. That's usually the point.